Edition 01: Sales Readiness
Earn AE Mindshare. Show Up Ready. Win More.
12 February
10:30 am – 1 pm
Cloud Spaces, Circle Mall, Dubai
Limited seats
AED 500
About
What Is the Partner Readiness Lab?
The Partner Readiness Lab is a hands-on, high-impact workshop series designed to help Salesforce System Integrators show up ready, trusted, and strategically valuable inside the Salesforce ecosystem.
This first edition focuses on Sales Readiness! Because getting intros isn’t the problem anymore. Being the partner AEs choose is.
Today, AEs are overwhelmed with partner requests and have little time to decipher who is truly ready to co-sell. At the same time, partners are eager for customer introductions but often struggle to articulate their value, demonstrate readiness, or run a repeatable GTM motion that makes them the obvious choice for AEs.
This workshop bridges that gap.
Led by Salesforce ecosystem experts.
Who is this workshop for?
If you are a Salesforce partner doing solid work but still struggling to gain consistent AE mindshare, this lab is designed for you.
This workshop is built for Salesforce Partners who want to:
- Earn real AE mindshare (not polite nods)
- Show up confident, prepared, and useful in AE conversations
- Move beyond one-off intros to repeatable co-sell success
- Build momentum with or without AE dependency
This workshop isn’t about selling harder.
It’s about showing up ready.
What will you learn?
- Confidently position your services in AE conversations
- Understand what makes AEs choose one partner over another
- Identify gaps in your current co-sell readiness
- Apply practical frameworks for demand generation that you can use immediately
Who is the workshop for?
If you’re a Salesforce partner doing solid work but still struggling to gain consistent AE mindshare, this lab is designed for you.
This workshop is built for Salesforce Partners who want to:
- Earn real AE mindshare (not polite nods)
- Show up confident, prepared, and useful in AE conversations
- Move beyond one-off intros to repeatable co-sell success
- Build momentum with or without AE dependency
How will it help them?
Participants will learn
- How Salesforce AEs actually prioritize partners
- How to position your value in AE conversations
- Common mistakes that block co-sell momentum
- A partner-led GTM plan foundation and demand generation framework
- Direct feedback from Salesforce AEs & Partner Teams
What You’ll Gain
What Participants Leave With
- A blueprint for co-sell excellence and The behaviours that build AE trust
- A partner-led GTM plan foundation and Demand generation framework
- Direct feedback from Salesforce
Stop chasing AEs. Become the partner AEs want to activelywork with.
Workshop Agenda
| Registration | 30 mins |
| Welcome Note | 10 mins |
| Understanding AE Trust Signals | 15 mins |
| Co-Sell Best Practices: How to Earn AE Mindshare | 20 mins |
| Beyond Intros: Partner-Led GTM & Demand Generation | 20 mins |
| Panel: How AEs Prioritise Partners | 30 mins |
| Close | 5 mins |
Hosts
Meet Your Workshop Hosts
Led by Tahseen Taj
Founder, Runar Marketing & Events
Tahseen has over 16 years of high-impact B2B marketing experience, including a senior leadership role as Director of Global Partner Marketing at Salesforce. She helped partners, from startups to top ISVs, define value propositions, launch campaigns, and accelerate growth. Having led events like Dreamforce, Tahseen offers unique insight into maximizing partner presence and converting visibility into pipeline.
With support from Omar Bari
Account Senior Manager, Alliances & Channel Sales, Salesforce